Shape the product
Turn an early hypothesis into a repeatable product loop.
Fantasy connected discovery, squad management, live scoring and player analysis into one system that could scale across competitions.
Designing digital products for
Turning complex sports data into clear, useful and engaging mobile and web experiences.
Different product challenges. One consistent way of working.
Sofascore Fantasy
From early hypothesis to a live multi-competition product, with a record 393K teams created before the first World Cup round.
FIFA World Cup 2026
A changing tournament hub used by millions, with 26.8% Featured-tab adoption and 56% Team Spotlight engagement.
Sofascore Feed
A content system that evolved from beta into a global destination in Sofascore’s main navigation.
Beyond individual screens.
Across projects, we explored several directions before arriving at focused solutions. Everyone in the team had a voice - ideas could come from anywhere, be challenged openly and improve through iteration.
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Use evidence to set scope
Give the team a reason to build less.
World Cup research ranked fan needs, moved personalisation higher and kept lower-value community and trend features outside the critical path.
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Design for change
Build a system that can keep evolving after launch.
Feed used shared hierarchy and interaction patterns so new sports, sources and content formats could be added without rebuilding the experience.
Design came late. The catching up never stopped.
A master’s course in Zagreb unexpectedly changed the direction of my career. Soon after, a student junior design role at Microblink turned that curiosity into practice. Today, the work continues at Sofascore, designing the sport I follow anyway.
Playing the product is part of designing it. A fifth-place finish in Sofascore’s internal FIFA World Cup 2026 league made that especially clear.
Football first, five-a-side and a bike on weekends, PS5 shooters and a shelf of Lego Star Wars helmets off screen.
The question I never say no to is “Do you have a minute to look at something?” It happens almost daily, and I would rather give useful feedback on an unfamiliar problem than a confident opinion on a familiar one.
Always happy to talk product, sport and motion.
